E-mail newsletters are a cost-effective way of introducing new products or services, keeping in touch with your clients, expanding your client base, and gaining publicity. If you don't currently have a newsletter, I encourage you to start one!
My favorite e-Mail marketing tool is Emma (www.myemma.com). The company is based in Nashville, TN, and they have accounts and plans for any size company. Their staff is knowledgeable and friendly, and their site provides easy to use newsletter templates and awesome stats on your campaigns.
To build your e-mail list, make sure you invite customers and visitors on your site to subscribe to your newsletter at every opportunity. Make it easy to subscribe and don't hide the box! If you are an e-commerce site, include an opt-in to the list in your check-out process. Hold a giveaway contest or sweepstakes on your site and invite registrants to opt-in to your list. To really expand your list, sponsor an online promotion on another higher-traffic site and gather subscriptions for your list from their visitors who enter the contest.
Providing compelling content in your newsletter is really important. Include features and tips that are interesting and helpful to your audience as well as special deals or discounts available only in the newsletter. Add calls to action in the newsletter that encourage click-through to your site such as: providing half an article with a click to read the rest, describing a new tip or trick for your product and click to read the full "how-to" description, or tease a contest with click to enter. Last but not least, don't forget to invite recipients to forward the newsletter to their friends.
While it takes time to research, write, and produce a newsletter that will be relevant to your clients, the benefits you will receive in return will be worth it! If you would like help starting, updating or writing your newsletter, please contact me for a free consultation and quote.
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